White digital marketing can help you build a brand and attract clients, a bad website could also be holding your bookkeeping firm back. Is 2024 the year to revamp your online presence?
In the 21st century, building a profitable business without building an online presence is nearly impossible. Think about the last time you needed to hire a professional — where did you look for one? Did you search for someone in your area using the web? Maybe you read reviews from other customers online. Perhaps you looked at their web page or their social media profile to learn more about their work…
Most importantly, have you ever decided against using a company or product because of its bad online presence? It happens all the time, which is why it’s important to take a look at your bookkeeping website and make sure you haven’t left out these five key elements.
User Experience
If you visit a website that is poorly put together… Well, you’ll probably exit out of it pretty quickly. Slow loading times, confusing navigation, sloppy design, and unresponsive pages can destroy your chances of turning a visitor into a client. That’s why UX (or user experience) is an important element to consider when building your website. Throughout the design process, you should keep the client’s experience front of mind.
SEO-Driven Content
“Content is king,” wrote Bill Gates in 1996. In 2024, the phrase still rings true. Content marketing is a great way to establish trust in your brand and get your name out there. Plus, there are all sorts of things you can create! From informative videos to fun articles and blogs (like this one!), the possibilities are endless. You can use your content to show potential clients you are an expert in your field. With good SEO (search engine optimization), you can also create content that ranks higher on search engines and generates more leads for your website.
Testimonials
While a bookkeeping client who finds you via the Internet might not know anyone who has worked with you in the past, they should still be able to hear from your past or former clients. An element that is essential to a good website is the testimonial. Whether that looks like quotes from satisfied customers or success stories highlighting businesses you’ve worked with in the past, potential clients want to see your impact in action.
The FAQ Section
Most people don’t want to have to call or email a company to learn basic facts about their business and offerings. That’s why it can be helpful to have basic information readily available on your website. A FAQ section — along with an About Us page, introductory video, etc. — can be a great self-servicing feature that allows potential customers to find the answers they need with a few simple clicks.
A Call-To-Action (CTA)
Your potential client has found your website via a Google search. They’ve read through your blog, checked out your FAQ page and learned about your offerings, and they think you might be a good fit… So, what next? How do you turn a potential client into a real client? Well, you have to have a clear CTA on your website. If you want them to contact you, tell them that! A big “Contact Us” button on the first page of your website is much clearer than a form tucked away in a random tab.
Are you interested in boosting your digital presence in 2024? Don’t forget to check out our guide to Digital Marketing here!
