A strong online presence is paramount in attracting good accounting clients. However, if you’ve spent any amount of time online, you’ve probably noticed that the internet is… loud. With countless websites and social media profiles, making your business stand out can seem like a daunting task.
Quality is key. If you want to attract new clients and inspire loyalty in existing ones, it’s important to have a good online presence. Having a professional, optimized website, active social media accounts, and various outlets through which you can connect with clients will help you stand out. Here are five tools that can take your accounting firm’s online presence to the next level.
SEO Optimized Website
One of the most important aspects of a strong online presence is a great website. But to have a website that attracts the right visitors and converts them into clients, you have to use SEO optimization. Using the right keywords with your content will help people find your website.
An Email Marketing Platform
Do you have a newsletter for existing or potential clients? Email marketing is a great way to keep others engaged with your business and up-to-date with your firm. Mailchimp and Constant Contact are examples of platforms that will help you create and schedule emails for clients and potential clients alike. Plus, they even have templates that can get you started.
A Scheduling Tool
Posting regularly on social media will help you increase conversions to your website and build your credibility. A social media scheduling tool can help you do this without having to actively go into your apps and post every day. Later, Hootsuite, and Buffer are just some examples of tools that allow you to schedule posts and view engagement analytics.
A Client Portal
The internet is supposed to make things easier, whether it involves researching information or connecting with people. Likewise, your online presence should make your clients’ lives easier. A client portal can make it easy for your clients to access and update their information and share important documents with you.
A Chatbot
Unfortunately, you can’t be everywhere at once. If you could, it would be a lot easier to be there for your clients whenever they have a question or concern, no matter the day or time. Because you’re limited on time, a chatbot can help address common questions, direct inquiries to your staff, and schedule meetings.
Scaling your accounting firm takes a lot of work — and not just in the office. Some of that work will have to take place in the digital space. Do you need some more help getting started with digital marketing for your business? Check out our guide here to learn more about building your online brand with quality content.
